Confessions of a Quackbuster

This blog deals with healthcare consumer protection, and is therefore about quackery, healthfraud, chiropractic, and other forms of so-Called "Alternative" Medicine (sCAM).

Wednesday, September 07, 2005

Misleading and absurd ( Neaclear skincare product)

Misleading and absurd

JUST occasionally, a promotion for a commercial product is so misleading it makes us huff and puff. An example is the publicity for a new skincare product called Neaclear. It is apparently "creating a big commotion in the dermatologic community".

The company's website ( helpfully explains how "the body can only survive minutes without oxygen". "Today's breathable air," it goes on threateningly, "contains less than 20 per cent oxygen" whereas "at one time, this number was more than 50 per cent".

Shock, horror! The atmosphere is losing its oxygen! We've come across this rubbish before, and as far as the planet's recent history is concerned, it is simply not true. The oxygen in our atmosphere has been stable at about 18 per cent for at least 3 million years - and the last time it contained anything approaching 50 per cent was some 300 million years ago, when people weren't around to breathe it.

From the misleading to the absurd. Neaclear, we are told, contains a "powerful combination of liquid oxygen, vitamins C & E, sage, chamomile, seaweed and rosemary, coconut oil, sweet almond oil and hydroquinone". At first we thought this might be a typographical error, but no, the company goes on to explain that Neaclear skin care "is the first to combine stabilised liquid oxygen into all of its products".

This is "definitely unique", says Neaclear, and we agree. We have certainly never heard of a skin cream that contains liquid oxygen, the temperature of which is normally somewhere below -183 °C.

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