Confessions of a Quackbuster

This blog deals with healthcare consumer protection, and is therefore about quackery, healthfraud, chiropractic, and other forms of so-Called "Alternative" Medicine (sCAM).

Sunday, December 05, 2004

Too Many New Patients! (chiro marketing)

Have you ever wondered just what the chiro practice builder's mails look like? Here's one, and it's a tame one. Tame as it is, it's still obvious that it's all about the money. I have attempted to slur the identity of the participants in this sc*m. If they ever hassle me, I'll publicize their asses into oblivion....;-)

----- Original Message -----
Sent: Saturday, December xx, 2004 10:43 AM
Subject: Too Many New Patients!

Attention Chiropractors: If you only want a few more new patients per month, don’t even bother to read this letter!

But, if you to want reach significantly more people with the Chiropractic message and create hundreds of more treating new patients each year, then this is for you!

Learn the secrets of developing and maintaining a super successful Chiropractic practice without even leaving your office! Get ready to learn the exact steps to take to make dramatic changes in your practice. You don’t need to struggle to generate new patients any longer.

“I have been in practice for 15 years. I had never been able to predictably and repetitively generate new patients. In just six months, this material has helped me to learn how to generate over 40 new patients each and every month. This will be my ‘best ever’ new patient year!”
Dr. Rxxxx - Atlanta, GA

“I learned these techniques during my two year assoicateship. I have been able to apply the same methods for my own practice, and in 2004 I will generate over 700 new patients.”
Dr. Shxxxxxx - Pittsburgh, PA

“By learning how to consistently produce new patients, I have been able to leave my associateship, quit my side job, and explode my own practice. I have just signed a lease for my new 1500 square foot office. If I can do it, you can do it!”
Dr. Hxxxxx - Boston, MA

This seven week tele-class series reveals a step-by-step system for generating all the new patients that you want. If you can produce new patients you can be the Chiropractor that you want to be, anywhere you want to be!
No Travel – No Need to Shut the Office – No Additional Costs
One Time Investment of $399 ($299 if you act before December 31st!)

*** Your No Risk Money Back Guarantee ***

If you complete all seven sessions and the assigned homework and you are not completely convinced that this material will improve YOUR practice, simply let me know and I will refund your investment, No Questions Asked.

Dr. Lxxxxxx and xxxxx Star Management Present:

Too Many New Patients! - Teleclass Series

Tuesdays-January 11th-February 22nd, 2005


I am Dr. Lxxxxxxxx. I am a second generation Chiropractor and have been in private practice since July of 1986. I started in practice at the age of 23 and have been able to grow one of the largest and longest standing practices in the Pittsburgh, Pennsylvania area. Even now, in an atmosphere of managed care and reduced reimbursement, my practice continues to serve large numbers and remains very profitable.

For over 18 years my practice has consistently generated over 50 new patients a month. My best ever year was 832 new patients, and in 2004 we are on pace to generate well over 600! I believe that “if you give a man a fish he will eat for a day, but if you teach him how to fish, he will eat forever.”

I have taught hundreds of chiropractors across the United States and Canada this material. If you are willing to learn new things and take effective action, you will generate new patients.

I have put together a reproducible system that can help any truly dedicated Chiropractor. I will ask you to do NOTHING that will harm you or that I have not done, with success, myself. You may even grow during this process!

Forget the cost of travel, hotel and down office time!

To remove any barrier from me delivering this service to you, I have put this material together in tele-class format. We will “meet” for one hour by telephone (any hard wired phone will do) each week on Tuesdays at 1:00 PM Eastern, 12:00 PM Central, 11:00 AM Mountain and 10:00 AM Pacific. Sharing this experience with doctors from around the country adds to the learning process.

The total cost of the program is just $399 ($299 if you act now). There are no hidden costs, materials to purchase or additional commitments. But, if I can truly help you to reach the next level of practice, shouldn’t you at least know?

During the seven week course, we will cover the essential elements to success in Chiropractic.

Week 1 – Marketing Psychology

Learn how successful Chiropractors think. Great marketing success starts with understanding the marketing process. We will explore this process so that you can identify each part of the marketing cycle and know what you need to do next at any time on any activity.

Despite any past experience suggesting otherwise, you can be successful in marketing your practice. If you are committed to learning and implementing the necessary marketing activities, YOU can generate large numbers of new patients.

Week 2 – Spinal Screenings

When determining which activities you should undertake, you should consider which procedures can produce the greatest number of treating new patients for the least amount of money and effort.

Spinal screenings are still a very effect method for producing large numbers of treating new patients at a relatively low cost with a reasonable amount of effort. However, as with many things in Chiropractic, spinal screenings are different today than they were even 5 years ago. Learn how, where and when to perform screenings. My closing script routinely generates a 50% close rate!

Week 3 – Corporate Marketing

Where are large numbers of people with problems that you can effectively help, are close enough to get to your office and have the ability to pay? Working in the small, medium and large companies near your office! You will learn the contact management skills necessary to successfully schedule and then conduct marketing events within these companies. Not only will you meet thousands of people, you will generate highly qualified new patients in large numbers. The icing on the cake is that you will then be asked to come back to do more events for the company!

Week 4 – Health Fairs

During the past 24 months, xxxxx Star Management has pioneered the development of health fairs. You will learn how to put together small, medium and large events that will attract hundreds of qualified prospects. You will also learn the best places to have these events and even how to get paid big dollars to put on these events.

Week 5 – New Patient Orientation Class

How would you like it if your patients understood Chiropractic better, stayed under care longer, paid more out of their pockets for care AND referred like crazy, all for little expense and time? Well the answer to this riddle is the NPOC! Learn how to not only get over 80% of all your new patients to the class but also to have 50% or more bring guests. Learn what to say, and when to say it. Finally learn how to effectively close your class so that guests sign up and both patients and guests refer!

Week 6 - Internal Marketing Events

Internal marketing is simply organizing activities to help patients refer. You will learn three key procedures that will help you generate a high number of referrals. Each procedure will be broken down into the exact steps so that you will be able to duplicate the success of hundreds of doctors across North America.

Week 7 – Networking and Organization

Learn the secrets of growing your personal network of people that know you, and that you know. Walking down the street, at a restaurant, or at the kids’ soccer game, people should acknowledge you and know who you are.

Finally, we will finish with a marketing game plan. You will end the class with a specific set of activities designed by you, for you, that will produce the desired results. You will know whether you have done all the necessary actions or not each and every month.

In addition to the tele-classes, you will receive a complete set of notes. There are over 100 pages of background information, motivation, forms and scripts.

You will also be assigned weekly homework so that you can actually start to implement the lessons minutes after each class.

You can have different if you think and act different.

You can register for this course by completing this form and faxing it back to me at (412)xxx-xxxx.

Special Pre-registration:

For doctors that register by December 31st I will reduce the cost by $100 to just $299. But only until December 31st! Just fax the registration form to
(412)xxx-xxxx, or E-mail it to xxxxxxxx.

Sincerely yours,

Dr. Lxxxxxxxx

P.S. If you've ever wanted a step-by-step system for building a turnkey new patient machine, then this is your opportunity. Right now sign up for the Too Many New Patients Tele-Class Series which will be held Tuesdays, January 11th-February 22nd, and be prepared to blow the doors off your practice.

P.P.S. Don't forget, if you sign up by Friday December 31st, 2004 you will receive the Early Bird Discount and pay only $299. Just Fax back the registration to (412) xxx-xxxx.

P.P.P.S. Lastly, remember that this program is fully guaranteed. If you complete the course and are not happy with the result, I will refund your full investment.
Too Many New Patients -Tele-Class Registration Form

Yes, I am ready to become the chiropractor that I always wanted to be. Dr. Lxx, I'm serious about building my practice, and look forward to working with you to do just that! So sign me up for the

Too Many New Patient Tele-Class!

I know that this tele-class will be hosted Tuesdays, January 11th-February 22nd, 2005 from 1:00 - 2:00 PM EDT. During these one-hour tele-classes, you'll be showing me all of the strategies, secrets, methods, and systems for building a new patient machine. Plus, I'll be receiving notes, forms, scripts and other marketing material to turn-key the whole process! And the best part is that the investment for the entire tele-class is only $399!

Double Yes!! Since I am registering by December 31st, I qualify for the Early Bird Discount of only $299.

I understand that the entire investment is protected by your money back guarantee. If I attend all the classes and do all the homework and am not convinced that this program will help me, I can receive a no questions asked refund of my tuition.

Name _________________________________________________________
Clinic Name _________________________________________________________
Address _________________________________________________________
City, State Zip _________________________________________________________
Phone ___________________________ Fax ________________________
E-mail Address _________________________________________________________
Payment Method $299 (Circle one) Visa MasterCard Amex
Name on Card _________________________________________________________
Card Number ___________________________________ Expiration___________
3 Digit Code (on back of card) _____________
Signature _________________________________________________________

Complete this form and Fax it back (412) 399-4093 or E-mail to xxxxxsssss
Or Mail check for $299 to:
xxxxx Star Management
xxxx xxxx Street
Pittsburgh, PA 15203